Self explanatory. Have a good time but don’t take your passion too seriously. I found this great video that sums it up pretty nicely. Enjoy it, love it, and laugh at yourself every once in a while.

I was listening to NPR the other day and heard a world class wine importer/seller talking about wine culture. At the end, he reminded the audience (and buyers of fine wine) something to the effect of, “at the end of the day, come on people, were talking about fermenting grape juice here.” I think the coffee industry is in a lot of ways like wine. At the end of the day, we’re talking about pouring hot water over beans and playing with expensive machines to steam milk for soccer mom’s.

All credit goes to killingmylobster for making a great video.